Squidbone° is a one man design studio specialized in product design and visualising.

Founded back in 2001 by industrial designer Stanley Sie.

Stanley Sie graduated in 1996 at the Faculty ‘Industrial Design Engineering’ of the Delft University of Technology. Between 1996 and 2006 he has been working for several industrial design studios and agencies. During this period Stanley experienced and learned the different aspects of the product design process with the emphasis on conceptual design, aesthetics and visualising.

Since 2006 up until now, Stanley has been working with both national and international companies helping them to visualise and realize their ideas, concepts or products and eventually to convince their audience.

Stanley is also part-time lecturer ‘Design Sketching Techniques’ at the Amsterdam University of Applied Sciences.


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Squids fascinate me. Mysterious, almost alien-like creatures that cannot just change color, but also can change shape. Design can be considered as an act of strategically and logically arranging and manipulating shapes and colors within a specific environment.

  • ‘Squid’ stands for flexibility; our capacity to adjust to the clients needs and the existing circumstances.
  • ‘Bone‘ symbolizes structure; the fixed methods we use during the process to advance and stay focused.